Market Research Questionnaire Analysis

For my market research questionnaire, I asked 10 people from years 7 to 13 their preferences on a school magazine.

Through this questionnaire, I found that the most popular types of magazines already found on the market include fashion, gossip, music, games and sports.

The most popular masthead that was chosen by the participants was ‘’7/13’’ with 3 votes which represents the years active in King Henry school. Close behind was the masthead ‘’What You Need to Know’’ with 2 votes, which shows the magazine is informative.

I asked participants to choose their favourite slogan from a possible list of 5. Participants chose the slogan ‘’What You Need, When You Need It!’’ as the best slogan with 5 votes, closely followed by ‘’The Voice of Henry VIII!’’ with 3 votes.

All of the participants said that they would happily pay between 50p and £1 for a King Henry school magazine.

I also discovered from the questionnaire which topics KHS would like to hear about in their school magazine. The most popular topics include: News from all years of the school, Food in the canteen, School clubs and activities, School trips, and Building work on the school.

According to the results of my questionnaire, the colours most associated with KHS are Navy, Black and Gold. This shows how the colours of the uniform influence the students’ view on the school. 

The last question on my questionnaire was asking students what image they would like to see on the cover of a school magazine. The results show people would like to see a successful school band or sports team on the cover of the magazine. The second most popular result was the image of an individual teacher on the cover

I think my results have helped me to create my magazine cover much more efficiently.