3. What kind of media institution might distribute your media product and why?

The distributor of a magazine is responsible for maximising magazine sales in the most cost-effective way. They have to understand the audience in order to develop effective strategies for driving category sales.

My researched distributer is Frontline. Frontline distribute over 180 of their partner’s magazine titles, including 70 of the top 200 best selling titles in the UK and are the biggest magazine distributor in the country. My magazine would be transferred from the publication to the wholesaler through distribution.

By becoming a brand of their own, 'This Is Suffering' could secure a trusting and loyal audience through the distribution of any magazine they choose to feature in.